Their journey will take them through treacherous lands swarming with Goblins and Orcs, deadly Wargs, giant Spiders, Shapeshifters and Sorcerers. Approached by the wizard Gandalf the Grey (Ian McKellen), Bilbo finds himself joining a company of thirteen dwarves led by the legendary warrior Thorin Oakenshield (Richard Armitage). Follow Bilbo Baggins (Martin Freeman) as he's swept into a quest to reclaim the lost Dwarf Kingdom of Erebor, long ago conquered by the dragon Smaug. Though none of the other studios have announced UltraViolet content yet, it is expected that all will begin including redemption codes with physical discs in the coming months.Overview - The Hobbit: An Unexpected Journey is the first chapter in Peter Jackson's new epic trilogy set in Middle-Earth 60 years before J.R.R. Warner Bros intends to use Ultraviolet throughout the year, with films like Man of Steel and Pacific Rim, and TV shows including Fringe and The Big Bang Theory. Facing a need to digitise content, movie studios like Warner Bros, Paramount, Sony and 20th Century Fox (among 74 collaborating companies) have created Ultraviolet as a common platform for rights management that all parties can use to offer digital versions of their content to the public.Īs such, The Hobbit will be the first of many release in 2013 featuring an Ultraviolet digital copy in the box with a physical disc. Ultraviolet is a service is borne out of the collective interests of some of the biggest names in cinema and technology. The platform launched in the US in 2011, and now counts over 9,000 titles within its system. Despite being a milestone in Australian multimedia, this is not the global introduction of Ultraviolet.
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